![]() ![]() Type specimen for Fry’s Baskerville (left) and Zuzana Licko’s Mrs. It is diffused in Italy and evolves to fonts of modern typeface of DIDOT and BODONI (I am drawn to both funnily).ġ766 – Bristol’s Fry Foundry creates its own Baskerville fontġ917 – Bruce Rogers discovers a Baskerville font in a book in a Cambridge book store, might have been a bible? He becomes printing advisor to Harvard University Press, he recommends a casting of the original matrixes and Baskerville has a revival in the 20 th Century. Slow start to life for Baskerville and not that popular in UK, but his widow sells the equipment to France and in Europe the font takes off and is well received. Baskerville redesigns the platens from wood to copper/metal to get smoother even joins of platens, he has sharper cut edges, uses thinner tympanum and even warms the plates first (Yay C, 2010).Ĭontrasting cut in letter forms and process of printing, gloss of paper and intensity of ink equals refinement of product outcome. His doggedness drives standards for printing presses higher than in the past. Baskerville uses bright white paper and deeper darker more saturated inks. It emerges from technological process and progress of improving the printing technique (form follows function with the presses). John Baskerville seeks to create a font with accuracy and proportion that is beautiful to the eye (Baskerville J. Baskerville font is categorised as a transition font or typeface, as it sits between classical fonts and high contrast modern fonts. Birmingham bred John Baskerville starts out as an illiterate, learns calligraphy and really likes it and becomes a self taught perfectionist. It was designed in 1754, it has stood the test of time – I must check if it is used in horror or vampire texts!!! It has crisp edges, high contrast, generous proportions. It is a derivative of Baskerville, one of our oldest fonts which starts life with a fascinating history … So for my second typeface/font to pair and contrast with Helvetica, I have chosen one of my long time faves, Baskerville Old Face – don’t ask me why, I just love it. Typography’ in 60pt Fry’s Baskerville ready for printing on a Stanhope press (Photo: fizzkitten, Flickr) It shows the DNA of fonts and the multigenerational aspect of them as a design and some fonts are ‘almost in our blood’ they are so diffused in culture (fonts used in bibles?) Baskerville Cambridge edition of the bible (Hustwit, G 2007). ![]() He says don’t confuse legibility with communication! An increase in grunge typography is referenced in 90’s work and earlier typeface work but with new principles. Carson also thinks what is exciting is the relationship between the text and message and audience/receiver. Although Stefan Sagmeister says you can ‘bore people with typeface’ (Hustwit, G 2007), paired with a contrasting font and especially formatted in BOLD when it gets really effective, and as perceived by David Carson, it has an all pervasive element of ‘rightness’ to it that can almost order you around (Hustwit, G 2007). ![]() This is because it has great usability and accessability in urban and digital environs. Low and behold I have selected Helvetica font, with all its cold war beauracratic baggage, even if it does remind Paula Scher of her mother wanting her to tidy up her room (Scher, P 2008). Taking into account the wisdom of Kevin Matz (2012) I choose two typefaces and fonts for specific reasons. ![]() To create intentional contrast between two elements, the general guideline is to make sure the elements differ in at least two ways that is, at least two attributes should be different between the elements. For the purposes of this guideline, surrounding space is often considered to be an attribute as well, so leaving a gap of whitespace between two elements can count as one of the differences.” “Strong contrast is produced when the differences are clearly intentional. There are many fonts and distinct typefaces and they can be used to strong design advantage if paired effectively and knowingly. Now that I have settled on a colour palette of 4-5, with one of those being a monotone contrast I wanted to lock in some font and typeface style. ![]()
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